Sven has no profession, he has a calling. His role in life is to spread content and happiness among the sheep of his herd and the world. It's a hard - some would say dirty - job, but someone has to do it.
For 90 seconds, the player controls the hero on the meadow, striving to please as many sheep as possible, until they dissolve in bliss. However, it would never do to forget Lars Einnicken, the shepherd, and his loyal dog Wøtan, who oppose Sven's campaign of pleasure for obvious reasons. If one of these two manages to lay a hand (or paw) on Sven, there'll be hell to pay.